Name of Book: The Art of Thinking Clearly
Name of Chapter: Leave Your Supermodel Friends At Home
Summary
Author Rolf Dobelli introduces the contrast effect as a common misconception among people. We seem to believe that ordering leather seats for our new car at $3000 seems a pittance compared to the $60000 price tag on the car. The $3000 for the leather seats, however, is not a pottance because you are still spending $3000 on leather seats. The contrast effect is also implemented in other areas relating to our lives, such as buying items on discount.
Question
If I had the opprotunity to ask the author any question, I would ask the following:
- What is the best way to use your so called "effects" to our advantages?
- Why do people use the contrast effect?
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